The BMW Loyalty app is designed to improve the user experience for BMW vehicle owners and BMW brand enthusiasts. The app aims to reward loyal customers with exclusive offers, discounts and personalized benefits.
QR code scanning: The app includes a QR code scanning feature. Customers can scan QR codes at BMW Wally Motors dealerships to earn loyalty points for their interactions.
Customers accumulate loyalty points based on their engagement with BMW products and services. Points can be earned through activities such as buying a new BMW, servicing the vehicle, buying parts or accessories.
To further encourage customer engagement, the application applies a multi-level loyalty system. As customers earn more points, they can advance through different tiers, unlocking additional benefits as they move up the loyalty ladder.
The app includes a QR code scanning feature. Customers can scan QR codes at BMW Wally Motors dealerships to earn loyalty points for their interactions. For example, they can earn points for a discount on the purchase of a vehicle, vehicle servicing, a discount on the purchase of spare parts, accessories, etc.
To further encourage customer engagement, the application applies a multi-level loyalty system. As customers earn more points, they can advance through different tiers, unlocking additional benefits as they move up the loyalty ladder
